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It can't be overstated how electric Madden 22 coins Josh Allen was in his final game of 2021. He was a near perfect player and dominated Patrick Mahomes in an overtime game where a large number of fans complained for a foul because the rules didn't offer Allen an opportunity to respond to the Chiefs the first-drive touchdown and stop this game at OT. Allen will go into 2022 with an eye on the ball, and EA may be interested in to promote the game in this way. "Take it," "Prove yourself." The company loves slogans that's similar, and something similar will work for a Allen-led marketing campaign.
Another route EA might consider as a cover star is obviously, one of the star players who are on the team that is defending its title this autumn. Aaron Donald has somehow never been featured on the Madden cover previously despite being the best defensive player in the league for about a decade now. Is this the year? Donald is rumored to retire this offseason. This means that the 2022 season could be his last time on the field and his first on the Madden cover.
Everybody loves a QB. EA is so fond of them that they put not just one but two quarterbacks in the front cover of Madden 22. They had both already been in the Madden cover in previous years. For Madden 23 in the event that EA decides to spotlight a young QB, as it has in the past (Brady aside), Burrow is as wise a pick as any. Burrow is flashy in the manner EA
This may work well in the event that Mut 22 coins this year's Madden will be focused on making wideout mechanics better, similar to the past when Madden has shown the preference to showcase the player who is compatible with some distinctive new feature introduced throughout the game.