The launch of EA's promo also came with madden coins a brand-new digital cover for Madden 22. Gamers will be able to see the cover that is shown in Las Vegas Raiders' tweet below, when they log into the game via their console.

The Ultimate Team mode features the Madden 22 Bo Knows promotion in many ways. There's a Starter Pack for MUT fans when they join the game. This pack will provide players the total 85 Bo Jackson card shown below. It features 83 Trucking the 83-carrying, 82-speed and 82 Break Tackle and 80 Agility as well as other key characteristics. This could be a perfect beginning card for those who are new to Ultimate Team mode.

There's also a new Superstar X-Factor to honor the legendary video game. Gamers can "Dominate with the bespoke 'Bo Knows' Superstar X-Factor ability developed to recreate the mythical versatility of the legend's creator," according to EA.

The promotion also extends to two other popular Madden 22 modes, Superstar KO and The Yard. Bo is now part of the Superstar KO draft and based according to EA's information of his Superstar X-Factor is "always on."

"In The Yard, the Madden 22 Bo Knows promo has been able to buy mut coins take to the Nike headquarters. Gamers can expect limited-time drops , including exclusive "Bo Knows" themed Nike designs, as well as Nike Air Bo Turf shoes."