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Generating traffic to your business website is not easy.
What Laurent confirms :
Every entrepreneur strives to attract new visitors to retain them and then convert them into customers. Push notifications are one more way to do this.
If you are browsing the Internet, you have surely noticed that a lot of websites offer a small window to receive notifications.
The technical definition of a web notification is a clickable message sent by a website .
The term is not yet standardized.
Some speak of Web notifications, others of Web push notifications or even Chrome notifications ...
Web push notifications are delivered to your mobile device or computer even if at that time:
You are not present on this website,
Your browser is not open.
Of course, the recipient previously subscribed on a previous visit to your company's website.
They are compatible with most web browsers like Chrome, Firefox or Safari.
What are web push notifications used for?
With web notifications, you keep in touch with your visitors while driving engagement.
Their function is similar to that of notifications from mobile applications on iPhone or Android.
The advantage is that you don't need to have invested in a mobile app.
It's a unique opportunity to create real-time connections with your prospects and customers.
If you don't have a mobile app, web notifications are the way to go to take advantage of the power of real-time notification messaging.
I use them to promote my new articles on the day they are published.
But here are some other use cases:
For a sports site, broadcast the results of a match,
For a marketable site, notify of a flash sale or send a reduction coupon ...
If you haven't used push notifications yet, here are their main benefits.
Some rules to follow for your web notifications
Broadcast direct and precise content,
Monitor performance indicators to adjust your message, your delivery rate, etc.
Choose a system that allows one-click unsubscription and for e-commerce sites, with what to personalize your notifications according to user activity, location, etc.
Conclusion on the interest of push notifications for a B2B site
Now you know how push notifications help engage with your audience and increase your income.
Digital Marketing requires staying in touch with your customer base and that is the goal of push notifications.
Web notifications have many advantages over other types of promotion:
Compatibility with most browsers,
Instant access to your subscribers,
Higher subscription and click rates.