"They are making use of this money to FUT 22 Coins ensure their future security by acquiring Intellectual property as well as talent, as well as establishing their presence in new categories," Joost Van Dreunen who is a lecturer in the business of games at New York University, said.Acquiring studios with strong mobile brands will allow EA to take advantage of the know-how and monetize on the already established player base at the same time.

EA declares that FIFA's Ultimate Team Preview packs increased sales.EA Director of Operations Andrew Wilson has said that the preview packs that are new to FIFA 21's Ultimate Team mode have been "well received by the community" and have boosted sales.

According to PC Gamer, during an investor meeting on August 4, Wilson said that Preview Packs have led to "an an increase in participation", as well as "a higher rate of conversion of consumers." "It was beginning to fall towards the close of the season, so some of this information must be considered in that light, but we are committed to continuing to innovate in and around offers and the programs that we design for our players. We think that we'll continue to grow the business in the future," he added.

The Preview Packs were introduced in Ultimate Team in June, providing players with the ability to check out what's in each pack prior making a purchase. This change was initiated in response to the pressure of various groups which include governments, child welfare groups, and gambling organizations, given that reports have found links between loot boxes and gambling.

However, seeing what the contents of a loot bag contain allows the user to make an informed decision about whether or not they would like to commit to spend money. This is actually leading to buy FIFA 22 Coins increased revenue for EA.