Your printed marketing materials will stand out if you use UV coating. Business cards, postcards, brochures, and other materials that have UV coating have a dazzling glossy finish. A thick coat of protection for lengthy durability is also provided by getting your print marketing materials UV coated, giving you the best return on your marketing investment.

What does the term "UV coating" represent, how does it operate, and what are the advantages and benefits for your print job? What UV coating is and why you need it for print marketing materials are explained as you read on.

What is UV coating and why is it used?

UV coating also known as ultraviolet coating is a highly glossy, lustrous liquid that is sprayed onto the surface of printed paper and then cured under ultraviolet light. Exposure to ultraviolet light causes the coating to harden or cure almost immediately. A piece of printed material can be flood coated to cover the entire printed material or spot coated to only highlight specific areas.

Paper is covered with a variety of chemicals, including kaolinite, calcium carbonate, and polyethylene, which are UV-blocking substances. For improved adhesion to paper, these compounds are purified and viscosifiers are added. Following printing, the coating is put on with a UV coating machine.

The reflectivity and thickness of UV coatings can vary according to their usage, although high-gloss or soft matte UV coatings are often utilized for high-end printing applications.

What are the UV coating's advantages and benefits?

UV coating provides a lovely glossy sheen that distinguishes your marketing materials. For instance, business cards with a UV coating will look more appealing than those without. Additionally, UV coating is smooth to the touch, providing a pleasing tactile experience that attracts buyers.

 UV coating shields your printed promotional materials. The coating protects against smearing, rubbing, abrasions, and scratches. As a result, your marketing materials look fantastic, remain intact for much longer, and you maximize your marketing budget. This is especially crucial when placing posters and protecting direct mailers like postcards that get mixed in with other mailers.

UV coating makes it possible to place flyers, leaflets, and other promotional items in highly frequented public spaces where people are likely to handle them. You may get your promotional and printed materials UV coated with printing company Auckland or a reputable printing firm around you.

What can be UV-coated?

Almost any print marketing product can be UV coated, although this technique works better with heavier paper stocks, like cover stocks and any paper weighing at least 80 lbs.

When printing business cards, postcards for direct mail, booklet and magazine covers, flyers and posters, sales sheets, calendars, or other marketing materials, UV coating can help you stand out and make your message more memorable.