What is a Logo?

A logo is a combination of text and imagery representing a company. It includes an object symbolizing the company's activities and some text, such as the name of the company with its slogan or the year of foundation. A good logo should be bright, unique, have psychological significance in color, and be informative. If people cannot understand the symbolism, it will not be memorable. For instance, Microsoft's logo comprises four multi-colored squares with the company name inscribed. Notably, some popular logos such as McDonald's and Apple do not list the company name since they have already established themselves.

How to Make a Logo Online?

Using Turbologo, an online logo generator, you can develop a quality product for your company in real-time. The tool is easy to use and encompasses several functionalities. Here's the standard algorithm for logo design:

1. Think about symbolism. The central object should represent the company adequately. Best to brainstorm with friends of varying age, gender and educational backgrounds before noting the symbols in a list.

1. Select colors based on their psychological effect - yellow is optimistic, orange is creative, green and blue are peaceful and friendly, red is energetic and aggressive, purple is rich and successful, blue is stable, pink is gentle and soft, grey is resistant, beige looks elegant and extravagant.

1. Decide on including the company name and its slogan on the logo, determine their size and font. Avoid using complex cursive letters since many people may find them difficult to read, opt for classic options instead.

1. Analyze your competitors' logos, identify color schemes and symbols that stand out, and try to integrate them into your design.

1. Make several logo variations, print them out on a color printer, and conduct a survey to get an opinion. You can ask passers-by or conduct an online survey.

1. Choose the best option according to society's opinion, bearing in mind that it should satisfy you.

1. Assess the logo's scalability on advertising banners, grocery bags, glasses and other similar objects, ensuring it looks attractive.

Conclusion

A company's logo is a critical component of its brand identity. Do not neglect its importance; allocate adequate time and money to create a quality logo. Remember, logo design is a team process, so don't try to do everything alone. Pay attention to symbolism, color schemes, fonts and always go for an informative logo. Use Turbologo to simplify the process of creating a high-quality logo or consider consulting a professional designer to get the best practices.