The packaging box is the facade of the product. It can reflect your product and increase brand awareness. All brands can design an eye-catching packaging for cosmetics to represent your brand value. To design a practical cosmetic gift box that can increase brand awareness, you also need to consider the following points: 

Targeted market

When customizing the packaging box, you need to design the packaging according to the psychology of the target customer. Therefore, you need to know your target market in advance. Different design elements in the packaging box can attract different people. A packaging design that can attract young girls may not attract mature ladies. The design elements of cosmetic packaging boxes designed for men and women's cosmetic packaging boxes are quite different.

Once the target market is determined, conduct market research on current popular products and refer to the popular elements on the counterpart's box. Although the packaging design of the other party will not be copied in the design, it is also very good to refer to the other party's successful experience and design inspiration.

logo

The cosmetics brand logo is passed to customers through packaging so that customers can better understand your company. In addition to the efficacy of the product, each customer will also consider cosmetic brands related to his lifestyle before purchasing the product. For example, some people like to buy high-end cosmetics, others like to buy cheap cosmetics, and many users even buy environmentally friendly and natural cosmetics. Cosmetic packaging design is an extension of the brand image, and customers should understand the positioning of the product based on certain identification elements in the cosmetic packaging box. It is also very common to use multiple packaging designs for different product lines under the same brand, especially those big brands with diversified products.

Design elements

More or less various information and elements about the brand or product are printed in each cosmetic packaging box. For example: product name, ingredient information, usage method, color, logo, etc. Some of these elements allow customers to easily understand product and brand information, and some are used to attract customers' attention. Regardless of the purpose, these elements play an important role in brand promotion and product sales.