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Ecommerce is constantly evolving. With new innovations coming up all the time, it can be hard to keep up.
The Netherlands itself is the 17th largest market in the world of digital commerce.
Dutch people are playing a significant role in innovating the online world of buying and selling through new trends and technologies.
So, if you are looking up to adapt some new trends to make your eCommerce future-proof, keep reading.
We have discussed some innovative ideas you can try to level up your webshop sales and conversion bars.
Ready? Let's go.
You've probably heard of Geo-targeting by retail businesses. When someone is near a store, the store's mobile app can send them push notifications with discounts and special offers.
Geo-targeting has a big impact on the retail shopping industry because it combines the good things about online and physical shopping.
Is it a good idea for ecommerce businesses to sell products based on the location of the customer? Of course! There are several websites that use geolocation technologies to help customers find what they are looking for. Retailers should consider using this technology to make it easier for customers to find what they need.
Today, people often buy things on the go. They browse their phones while they are commuting to and from work, going out to eat, or even at work. Companies that sell things online need to target these customers and learn how they make spur-of-the-moment buying decisions.
Some customers may expect geographically targeted discounts, based on their current location. For example, a customer may get a push notification informing them that they can save money on a certain dress while shopping for dresses in physical shops.
Another way to use discounts and offers is to partner with gyms and fitness institutions. For every new client that joins the gym, you can offer them a discount on your product range.
Today's ecommerce businesses are finding it increasingly difficult to set themselves apart from Amazon, Alibaba, and Flipkart (Walmart). To make sure that tiny ecommerce firms stand out, they are focusing more on improving the customer experience.
People no longer want to feel like they are just a number. They want companies that give them a high level of personalization. That is why small ecommerce shops in the Netherlands often hire PrestaShop developer who can build AI-driven modules to personalize their online stores.
Artificial intelligence and machine learning are currently being used to give customers a high level of customization. This is done by adapting and targeting what the customer sees. This means that AI has a lot of promise for ecommerce businesses. Ecommerce firms may use artificial intelligence to display items that are relevant to the customer.
Moreover, AI-driven personalization helps increase conversion rates and also builds stronger relationships with customers. This leads to more loyal, lifelong customers.
This technology has been around for a few years. Amazon licensed it out to other businesses recently, such as Apple Inc., because their patent expired.
One-click checkouts have been introduced in a number of online stores. It comes as a module that allows customers to purchase items they have previously bought quickly and easily.
This feature has several benefits: it lowers abandonment rates (the percentage of customers who begin the checkout process but do not finish), and it allows customers to complete repeat purchases quickly, increasing overall sales.
Chatbots have been around for a while, but they have progressed a lot recently. They are now powered by things like neural networks, machine learning, and artificial intelligence. This makes them a lot smarter and able to provide better customer service.
Some researchers say that chatbots will be the future of providing customer service for online shopping. They can reply quickly and give precise information. They are available 24 hours a day and can meet all customer demands.
Furthermore, chatbots can store a lot of data, which is more than traditional human customer service agents. As a result, they offer a high level of personalization and instant service.
A survey found that 13% of all households in the Netherlands owned a smart speaker. The number is predicted to increase to 55% by 2022.
You may have used your Google assistant or Alexa to get the day's weather report. But did you know that they can do more than that?
For example, take Amazon's Alexa. When a user asks for a product recommendation, Alexa is likely to show results with the "Amazon's Choice" badge. This is a huge benefit for ecommerce sellers who have partnered with Amazon.
eCommerce experts predict that voice-activated speakers will become as common as desktop browsing in the next few years, so merchants should definitely invest in voice shopping technology for their online stores.
With festivals coming up, it is more important than ever to stay ahead of the curve in eCommerce. Luckily, there are agencies that specialize in eCommerce development and keep track of all the latest innovations for merchants.
These agencies can help with anything from new shopping experiences to ways to increase online sales. If you need help making your ideas a reality or want some advice on how to stay ahead of the competition, you can contact a reliable web, app, and eCommerce development agency in the Netherlands.
From designing a custom webshop on Magento to PrestaShop upgrade to WooCommerce support and maintenance, these eCommerce agencies can be trusted to stay updated and competent in the world of digital trade.
