Spending money on paid traffic and not seeing conversion rates go up can be extremely frustrating. You feel like you’re throwing away money and time on ads for paid traffic when you’re getting the clicks but not the sales. This is a common problem that online business owners face. So today, we’ll take you through some ways you can improve your conversion rate with paid traffic.

What is paid traffic?

Paid traffic is the type of traffic that comes from paid ad campaigns and promotions. Maybe you’ve heard of the term PPC (Pay Per Click)? This is another type of paid traffic where you’re only charged based on how many users click on your ad. 

This is extremely useful and lucrative traffic that can be leveraged and used to find your target audience. Most online business owners prefer this type of paid traffic as it often results in more traffic to their site for a better price than regular ad campaigns you might find on Facebook ads, for example.

How to utilize paid traffic

If you’re creating ad campaigns and doing nothing else to help influence people to purchase your product or service, you’re probably missing out on many possible sales.

Always have a CTA on your site

When traffic begins flowing onto your website, you want to ensure that users know what to do next. Add a CTA (call to action) to your web pages. This could direct users to buy your products or services, sign up for a newsletter, or check out your blog. You’ll want your CTA to be persuasive and offer value to the user to entice them to move forward.

Ensure your site is optimized for easy use

A big problem that online business owners face has unoptimized sites. When new users come to your site and find it hard to use or are designed poorly, this hinders your credibility. This can quickly drive away new traffic and make it harder to see success with your CTAs. But don’t worry; there are ways around this. Website design is complex, and you can use digital marketing services like Conscious Commerce Corporation, for example, to create a beautiful site that show’s your brand’s unique voice.

Know your target audience

While using generalized paid traffic will definitely get you more clicks, it may not convert how you want. The best thing you can do is focus and find your target audience. Who is your product or service for? Once you answer this question, you can begin creating ads specifically for these people. This is an easy way to raise your conversion rates.