We use cookies to personalise site content, social media features and to analyse our traffic. We also share information about your use of this site with our advertising and social media partners.
2 minutes, 11 seconds
-201 Views 0 Comments 0 Likes 0 Reviews
Originally a news station for the West, Radio Deutschland is now a national public broadcaster. Currently based in Berlin, it has a Cologne subsidiary.
In addition to news, Radio Deutschland broadcasts a variety of other content, including sports, music, and interviews. This includes a digital-only special-event channel.
For many Germans, radio is a companion, providing background information on a crisis or providing the latest news. It also helps businesses attract customers. In fact, radio advertising is one of the most effective advertising mediums. It gets people into shops, as they trust radio ads.
A recent study from ARD and ZDF found that Germans spend an average of 173 minutes per day listening to the radio. The study also found that Germans trust radio advertisements to the point that the personal touch of a presenter has a positive impact on their decisions.
The German radio market is a mix of regional and local players. The market is fragmented, with some services offered free of charge and others charging a license fee. This leads to a lot of choice for listeners.
The RTL Radio Deutschland app is an example of a service that allows listeners to listen to more than 100 German radio stations. The app supports threeG and Wi-Fi networks, and it features an optimized interface for mobile devices. It also has a selection of music and other audio content, including the best podcasts.
The RTL Radio Deutschland app is a good example of the company's attention to data privacy. In a press release yesterday, the company announced the launch of an "Audio Now" service.
