WeTV provides original Chinese content with Thai subtitles/dubbing from Tencent Video, as well as content created with local partners, breaking the industry barrier that Chinese content in the industry is only available to Chinese viewing, and will be excellent through subtitle translation and localized dubbing. The original Chinese culture and Chinese stories spread to overseas regions for the first time.

WeTV subsequently landed in Indonesia, the Philippines, Malaysia and other countries and regions, becoming the first streaming media service platform dedicated to providing Chinese-language content in these countries and regions. In just one year, the number of daily active users of Tencent Video WeTV VIP Accounts users has increased by nearly 12 times year-on-year, and the number of Chinese content on the platform has exceeded 8,000 hours.

Why can WeTV achieve such a record in a short period of time?

1. Rich and systematic content resources

Over the years, China has been trying to spread the "Chinese Story" to the world, but for a long time, those who went abroad were all well-made costume dramas.

Since the launch of Tencent Video WeTV, it has begun to focus on exporting multiple IPs to foreign countries. Youth idol dramas, urban emotional dramas, suspense dramas, fairy tales, martial arts dramas and other selected domestic TV dramas, variety shows such as rookies in troupes, as well as national comics, documentaries, and children’s animations. At present, the Chinese content on the platform has exceeded 8,000 hours, and the coverage of content resources is very rich and colorful.

Tencent Video WeTV also systematically concentrates the Chinese content previously distributed to different regional TV stations and new media on its own platform, and continues to provide Chinese content to these users, so that overseas audiences can understand the "Chinese story" more comprehensively.

2. Localized processing and three-dimensional marketing promotion

The barriers between Chinese and foreign cultures are not easy to break. Prior to this, there have been domestic hot dramas that went abroad, but they have not been welcomed by foreign users.

China's long-standing culture, with uneven translation and dubbing, many contents cannot be accurately transmitted to foreign audiences. At the same time, the online release of dramas in foreign countries also lacks timeliness, so that overseas audiences cannot grasp the plot in the plot in time.

Tencent Video WeTV has insights into the problem, and constantly sums up experience in practice, with the goal of broadening China's overseas territory, it has begun to advance step by step for the camp:

Provide one-stop Chinese content, accurately deliver content based on the interests and habits of overseas audiences, and target operations and management; perform accurate translation of subtitles and localized dubbing to continuously break cultural barriers and output "Chinese stories" more accurately; boost The major IPs were announced and launched simultaneously to shorten the time limit and shorten the distance between overseas audiences.

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