Radio Marca is a sports radio station. It is an offshoot of Unidad Editorial, a Spanish media conglomerate headquartered in Madrid. Aside from the flagship station, Radio Marca has a large number of affiliated stations. Some of these are located in the United Kingdom, the United States and Europe.

The Radio Marca triumvirate, in my opinion, is the best of the bunch. This is due to the fact that its programming includes a wide variety of sports related content. With the help of its many affiliate stations, its coverage extends far and wide across the Spanish sporting landscape. From the world cup to the Euro Cup, Radio Marca is the undisputed champion when it comes to football based coverage.

Besides its traditional FM broadcasting, the station has also made a splash with its OTT offerings. This includes a mobile app and a website. Those looking for a dose of football lore can get a taste of their favorite games via the Marca mobile app, or opt for a more intimate setting by tapping into the digital platform. For those in the know, the OTT offerings include a 24 hour newspaper and the latest in sporting news.

The biggest gimmick of all is its humanocentric and interactive ethos. In the grand scheme of things, a well-executed ad campaign could potentially sway thousands to tune in. Whether you're a fan of soccer, football or any other sport, you'll find something for you.